Creative Professional in search of aesthetic challenges
Aquachem Water Testing Portal
Operation One voice
Operation One Voice is a non profit organization raising money
for fallen servicemen. After joining the One Voice marketing team, I began the task of designing their brochure.
The brochure needed to explain the purpose of the organization and explain the various ways donations could be made. The brochure had to be emotional, factual, and informative.
A range of serious, patriotic, and happy images of children are used throughout the brochure, highlighting the emotional focus of the effort; the families.
The main question of who, what, and why are answered in the three interior panels. A visual map charting the run from Atlanta to Tampa is visually connected to fund-raising milestones.
The organizers were very happy with the result, and felt that their goals and objectives were met.
Treza Flyer and Mailers
BioLab’s concept store, The wknd. Store, had a great logo and
BioLab’s concept store, The wknd Store, was up and running.Now it was time to fulfill the complete vision of this adventurous project; market the store as a potential franchise.
Official franchise license in hand, the franchise manager was ready to meet with prospective dealers and discuss the advantages of converting into a wknd Franchise. He needed a brochure to leave behind.
I took rough copy and tweaked it into a definitive message. The cover goes directly into the question,”What happens to your business when you retire”. What’s next?
The brochure then builds the case for converting into a wknd. Franchise. We build the case that wknd is what’s next.
Wanting to share his love of fashion culture, Janero Burke created Estilo. More than a company, he wanted to create a movement to help men realize thier personality and potential through the clothes and fashions the wear.
He commissioned me to create a logo and identity that reflected the heart of the Estilo brand.
I set out to create a card that was fashionable and would have the impact of a nice suit or tie. After reviewing paper samples, I choose to go with a matte finish with a smooth satin texture( I stayed away from any gloss coat feeling they didn't fit within the right look for the brand)
I then decided to use a metallic ink. This gives the card a unique cue that somewhat unexpected..And I kept the color limited to back- feeling black and white help keep an smple, upscale aura.
And finally for the imagery on the card, the client wanted something to symbolize a well dressed, confident male. We settled on a leather briefcase. And I integrated a plaid pattern to suggest fashion.
And finally I selected round corners to give the cards a unique feel. This card was a lesson in planning and design. The final printing was no more expensive than other custom business cards, and we relatively simple to make.
AquaChem Brand Redesign
After years of inconsistent packaging and graphics that didn’t deliver on their “Simply Smarter Poolcare” tag line, Aqua Chem completely redesigned their labels to be customer friendly and easy to use.
Pulling from the new label graphics, my group extended the new look past the label redesign. We created brand standards, establishing guidelines for collateral, website, brochures, store POP, and any other visual material.
We added several additions to the graphics including new logos and graphics to illustrate the Aqua Chem four step system. I coordinated, planned, and guided the implementation of the graphics, including presentations to the marketing team. I also guided final execution of the brand standards.
Design: David Crawford, John Christopher, & myself
Graphic Design: John Christopher, David Crawford, myself