Aquachem Brand Standards

After years of inconsistent packaging and graphics that didn’t deliver on their “Simply Smarter Poolcare” tag line, Aqua Chem completely redesigned their labels to be customer friendly and easy to use. 

Pulling from the new label graphics, my group extended the new look past the label redesign. We created brand standards, establishing guidelines for collateral, website, brochures, store POP, and any other visual material.

We added several additions to the graphics including new logos and graphics to illustrate the Aqua Chem four step system. I coordinated, planned, and guided the implementation of the graphics, including presentations to the marketing team. I also guided final execution of the brand standards.

Design: David Crawford, John Christopher, & myself