I was brought on at BioLab to head a new creative services team. My department handled the design and marketing efforts for multiple brands of the BioLab portfolio, including AquaChem, BioGuard, Simplicity, Spa Essentials and Greased Lightning.

Wknd. Franchise Brochure

BioLab’s concept store, The wknd Store, was up and running.Now it was time to fulfill the complete vision of this adventurous project; market the store as a potential franchise. 

The brochure then builds the case for converting into a wknd. Franchise, building the case that wknd is what’s next.

collateral

In supporting the wknd Store, my team created a wide range of collateral pieces including mailers, flyers, door hangers, fridge magnets, and invites.

As the art director, I worked directly with the client helping them to strategize the best approach to acheive the goals of each project. From there, my team and myself worked on the final designs.