Georgia Power Lakes and Recreation's section on the Georgia Power website was old, outdated, and did communicate the full range of amenities and activities as the many lakes that Georgia Power managed.
The Lake and Recreation department wanted an update that clearly communicate the fun and activities residents could find at their lakes.
I started the design process almost ground up, discarding previous creative they didn't approve.
The Solution
The content manager interviewed with park managers, getting a clear and specific list of amenities. Armed with an accurate list of content, we presented several design rounds to the executive team, finalizing a finished concept they were excited with.
I focused on making the navigation was easy to understand and browse. I also focused on adding appropriate images to give a visual of the activities at the lakes.
I created a sub-navigation system, different from main Georgia Power website, allowing users to browse within their area of interest. For example, those wanting to know more about fishing can navigate between different lakes( without needed to go back to the top level of navigation, as it was previously done)
For the visuals, a photographer and I went to each of the lakes, and i directed photoshoots. We used the photographs to clearly document the available amenities and beauty of each lake.