How I work.

Jobs to be done

With JTBD, instead of just looking at features, it focuses on the results users want. This helps teams create better solutions, spot problems, and find new ideas to improve the product.

Build Fast and Build Well

Test often, learn quickly, and create products users genuinely love. Speed and craftsmanship can—and should—coexist.

Inclusive Design

Design should be accessible to everyone. Inclusive standards aren’t just checkboxes—they ensure that all users can engage with your product, regardless of ability. Designing inclusively is designing responsibly.

Product Trios + Continuous design

Working with product trios ensures a product is viable (Product), desirable (UX), and feasible (Development). Continuous design supports this by gathering ongoing user feedback to guide and improve the product strategy.

Strategic Partnership

Designers have a responsibility to work closely with their design partners— Know when to agree, when to challenge, and when to dig deeper for understanding