Performance IT was launching a new service, ProactiveWatch.
They needed creative direction from ground up, including logo, brochure, powerpoint templates, and website. After designing the logo, I selected a red and black color palette and a range of images to represent the brand.
The goal was to differentiate ProactiveWatch from other products and services offered by Performance IT. With images and a color palette determined, I consistently used them throughout all brand graphics, unifying the look and feel of the service.