Rapid Fire Tools

Tradeshow Collateral

With a tradeshow looming, Performance It needed updated collateral for it's RapidFire Tools application. I had create the previous designs for some features of the RapidFire application the previous year, but they now wanted to re-focus the brand in a different direction. 

I borrowed the colors from the previous design and created icons for the four different applications in the RapidFire suite. 

I created an angled orange bar to brand the RapidFire collateral. This diagonal bar is graphic and easily seen, setting it apart from the barrage of collateral attendees collect at tradeshows. 

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website

RapidFireTools ​needed a website to highlight and detail the several service offered under it's banner. 

I created the website and supporting graphics, including the logo/icon system for the various RapidFireTools products. I used a simple "raised button" graphic along with color coding and a specific icon for each product. The raised buttow links them to a similar product while the colors and icons differentiate between the unique services.