Sunbrook Academy needed a boost in their franchise and advertising efforts. I worked with them to strengthen their brand image and brand message. In the process of creating designs, I also stepped in, creating the copy and messaging for the ads.
Mailers & Mailer Concepts
Sunbrook wanted to help its franchisee's communicate the Sunbrook brand through using a direct mail campaign.
The Sunbrook advantage is they give value added services. They have a structured learning environment with a Foundations program that help children progress with their learning.
Working with the president and VP of Franchising, I created a template and several approaches to the message.
They settled on two final messages and I created three different postcard mailers. The mailers were made available to the franchisees, allowing them to choose the message and design that best fit their needs.
Print Ad & Concepts
Wanting to run print ads in a local magazine, Sunbrook asked me to create concepts and designs catering to potential franchisee's.
They wanted to attract successful, entrepreneurial couples that might be tired of the rat race, couples that wanted to trade the rigors of the boardroom with the challenge of running a Sunbrook Franchise.
I focused the copy on the rewards of having a business that gives fulfillment and a sense of purpose.